Hot pepper produced by small scale farmers in Ndhiwa Subcountry -Homabay County
Bulb Onion Production for Income Generation - Rongo Subcounty Migori County

The Community Mobilization Against Desertification (C-MAD) is a Non-Governmental Organization which was initiated to reduce poverty and improve resource management in southwest Kenya. The Organization operates in West Kenya particularly in Migori, Homa Bay and Siaya counties. C-MAD’s work targets the rural communities that are resource constrained and vulnerable. The institution administers its programmes by working closely with and through the community and community groups, as it seeks to empower them to uplift their health, dignity and economic being. C-MAD works with the government, private sector, schools, and communities for advocacy and activities that promote sustainable development as well as improve the living standards of the communities.

C-MAD is a partner in the DaCCA Component.

C-MAD collaborates with the government, private sector, schools and the community for co-creating, advocating, and promoting sustainable development linked to improving the living standards of the community. It has planted over 1,000,000 tree seedlings in order to reduce desertification. It promotes a complete crop value chain among the smallholder farmers. For example we implemented a project on peanut butter where we trained farmers on agronomic practices on peanut for them to produce, process, and package their product. This included our purchasing  of processing and packaging equipment for them to enable farmers control the means of their own production to capture the value of the entire chain of the peanut production they were already investing the bulk of their labor into, but not previously benefiting from the value added commodity. As a result of this intervention, the smallholder farmers’ group is now owning the entire process by itself, leading to further economic sustainability. The whole process is done ecologically by using organic farm inputs that are environment friendly. The project also linked the farmers to the market so that they are selling the products directly to 8 major outlets in Migori and Homabay Counties in Kenya.

Amaranth for Nutrition Value at House hold level - Ndithwa -Homabay County
Husband and Wife Engaged in Hot Pepper Production

C-MAD implements other such projects, including one where 10 lead farmers were recruited and trained on permaculture techniques and now the project has begun implementation with these farmers establishing model permaculture farms for others to learn from. The 10 lead farmers are trained to be Trainers of Trainees (ToTs). They offer peer to peer extension work to the neighboring farmers. These lead farmers identify a minimum of 24 neighboring farmers that they can reach and train comfortably. These farmers are then recruited with the help of the project officer where they are profiled for them to qualify as beneficiaries. The lead farmers offer peer to peer extension work by practically training the recruits at their model farms. These recruits are then expected to replicate these techniques at their individual farms. This empowers the local people to become the educational and agricultural experts and leaders, who can now become the agents of change who scale and reproduce this work with genuine enthusiasm. The project officer assists the lead farmers to establish their model farms and to facilitate implementation of the different sustainable farming techniques they have learned. .

Monitoring and Evaluation of the project is also participatory by ensuring that the project beneficiaries are fully involved in the design of metrics. This has been achieved by involving them in all the stages developing the indicators and data collection tools, and communicating back to them the results. This enables the organization to identify the outcomes and document them including the impact to the community. It also helps ensure that local participants can meaningfully help collect data, since they identified the meaningful data they want to observe and study to begin with!

Greenhouse - for the Production of Horticultural Crops - Suna West Migori Subcountry
Sweet Potato - Addressing Vitamin A Deficiency- Kuria West Subcounty Migory County
Sweet Potato Production(Oranged Fleshed)in Ndhiwa Subcounty - Homabay County

A sustainability plan is also put in place so that when the project ends, the farmers will be able to continue with their farming activities aimed at food security and selling the surplus for increased incomes. The participatory nature of monitoring and evaluation helps ensure they can continue this work long after the specific project ends.

In all its activities, C-MAD has come up with its own model of operation called PESA Agro-Enterprise Marketing Model in order to address sustainability. Here, the individual producers are organized into producer groups then linked with the financial providers and the buyers. The buyers are also linked with the financial providers and this becomes a complete cycle where each depend on one other to form an environmentally conscious and sustainable business development model.

Nature Element


Type of Action

Sustainable use of natural resources︱Climate-resilient food and agriculture


Sustainable Development Element

Food security︱Sustainable communities and disaster risk reduction

Related Sustainable Development Goal(s)


Environmental Impacts